Nigerian Entrepreneur Set to Launch New Airline ahead of National Carrier Plans

By Our Abuja Correspondent


JetWest is set to be launch in Nigeria later this year, cheap and cheerful approach aimed at addressing the high cost of air travels imposed to Nigerians and the West African Region by foreign airlines like British Airways,  Delta Airline, Ethad etc.

The venture’s founder Mr. Dikko Nwachukwu, a serial Entrepreneur with a background in aviation has said the company mission statement is simple.

“The guiding vision for JetWest is to make air travel accessible for more people within Nigeria and the West African region,” says Nwachukwu. “We are about democratizing the skies.”

Just 15.2 million passengers passed through Nigerian airports in 2016, according to official statistics.

Nwachukwu sees opportunity in the vast market unserved by existing airlines. Nigeria has by far the largest population in Africa, and the entrepreneur draws inspiration from rapid progress in another technology field.

“We want to do for travel what cell phones did for telecoms,” he says bullishly. “Fifteen years ago there were less than one million phone lines in Nigeria and now there are 100 million…We could have 100 million (air) travelers, and I know jetWest will be in the middle of the revolution.”

JetWest aims to project a fresh and vibrant image. The company’s social media accounts are already trailing colorful ahead of launch, aimed at youthful, savvy consumers.

Such consumers may also be attracted to the airline’s core selling point: value. JetWest will offer a pared down service “more Easyjet than Etihad” at rock-bottom prices.

“We will cut out everything not core to the business and focus on getting fliers from A to B,” says Nwachukwu. “Beyond that, we will have unbundled services so customers can pick and choose what they want.”

JetWest is developing its own proprietary technologies in-house, drawing on the best talent from Nigeria’s renowned start-up scene, in a conscious effort to boost local industry as well to avoid costly rental equipment. The company intends to eventually supply technology to other airlines.

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